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By Brindley Tucker

Brindley Tucker unifies teams and helps agents increase leverage in their businesses. She is a licensed Realtor® and the owner of Your Realty Leverage, Inc., a recruiting, training, and coaching firm. This expertise, coupled with her experience as a former Real Estate Operations Coach for MAPS Coaching, now allows her to share her knowledge by assisting agents, brokers, and industry leaders to attract and retain top talent for their teams and offices. She helps bridge the gap between operations and sales through recruiting, training, coaching, and consulting the top real estate teams in the country.

Have you heard of the 80/20 rule? It’s the principle that highlights how 80% of results stem from 20% of efforts. However, as we step into 2024, let’s take a different approach to your real estate business. Instead of solely pondering ‘What are my key activities?’, let’s pivot to ‘Who can help me achieve more?’.

Because the ‘who’ isn’t you. In our real estate context, our top 20% comprises income-generating activities like lead generation, follow-ups, appointments, contract negotiations, and refining conversational skills. These actions directly contribute to your success. Yet, focusing solely on ‘what’ isn’t adequate. It’s the ‘who’ that can truly propel your business forward.

“Our success is interconnected with others.”

You might have encountered this principle before, but have you partnered with someone to strategically identify the ‘WHO’? That’s where we come in. Our approach to the 80/20 rule isn’t just about pinpointing profit-driving tasks; it’s about identifying people who will amplify your efforts. After all, our success is interconnected with others.

If you’re ready to achieve your goals this year, we’re excited to offer you a free consultation with one of our leverage experts. This isn’t merely a chat; it’s a strategic session aligning your goals with the right support in leveraging. Together, we’ll unearth the ‘what’ and the ‘who’ essential not only to reach but surpass your 2024 goals. As we pave the road ahead, let’s go beyond understanding the 80/20 rule.

Let’s live it, apply it, and thrive on it. Call or email me for your free consultation. Let’s embark on this journey together. It’s time to leverage your way to not just increased profits but also a more fulfilling approach to business and life in 2024.

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